Few businesses can get by, let alone grow, without some form of outside funding or…
The area’s applicant pool is large and varied. It spans many industries as well as education and talent levels. Job applicants in Bensalem and the Philadelphia area range from those looking for entry-level, low-skill work to those with postgraduate degrees and extensive experience seeking new, high-level opportunities. No matter what industry your business is in, or the skill or experience you seek, you’ll find the job candidates you need.
Finding the right people is a crucial task for any business. The quality of your workforce directly impacts your company’s success, so it’s essential to approach recruitment strategically and effectively. Like everything else in business, your best chance at success involves planning, organization, and execution.
Who is Your Ideal Candidate?
The Bensalem Economic Development Corporation (BEDC) can’t help you find the best job candidates if you don’t know who they are. Clearly define who that is by creating a detailed job description that outlines the qualifications, skills, and experience necessary for the position if one’s not already written. Be specific about the job responsibilities, expectations, and any other requirements, such as education or certifications.
Leverage Online Job Platforms
Online job platforms are valuable resources for employers and job seekers. Websites like LinkedIn, Indeed, Glassdoor, and specialized industry-specific job boards are excellent places to post your job listings. Depending on your needs, these platforms allow you to reach a wide or narrow audience to attract candidates actively looking for new opportunities.
Write job postings that are accurate, engaging, and informative. Highlight the unique aspects of your company and the role to attract candidates who are genuinely interested in your business.
One of the most effective ways to find top-notch candidates is through employee referrals. Encourage your current employees to refer candidates they know and trust. Employee referrals often lead to higher-quality candidates because your employees are more likely to refer individuals who align with your company’s culture and values.
Consider implementing an employee referral program with incentives to motivate your team to actively participate in the recruitment process. Your employees want you to be a success, but with a cash incentive to help you find the right candidates, that desire may turn into action.
Use Social Media
Social media platforms, such as Facebook, Twitter, and Instagram, can be valuable tools for recruiting. Share job postings and company updates on your social media profiles to reach a broader audience, including passive job seekers who may not be actively looking for new roles.
Additionally, LinkedIn is an excellent platform for connecting with professionals in your industry. Join relevant LinkedIn groups and participate in discussions to network and identify potential candidates.
Create social media posts that do double duty – they entice potential customers and job applicants. No matter the platform, your posts shouldn’t just highlight what you sell, but the fact you’re a dynamic and attractive place to work where employees have an impact on the company and its customers.
Networking is a powerful way to find job candidates, especially for senior or specialized roles. Attend industry conferences, seminars, and networking events to meet professionals in your field. Building relationships with industry peers can lead to referrals and recommendations for potential candidates. You can also consider joining professional associations and organizations related to your industry.
These groups often have job boards and directories where you can find qualified candidates. You may find people currently working and looking for new opportunities. You can also talk to someone who wasn’t thinking about taking another job, but your opening is too good to ignore.
Use Recruitment Agencies
Recruitment agencies specialize in finding the right candidates, especially if you need a highly skilled or experienced person for a difficult-to-fill position. They have access to a wide network of potential candidates and can help you identify individuals who match your job criteria. While these services will come with a fee, they can save you time and ensure you find qualified candidates.
Offer Competitive Compensation and Benefits
To attract and retain top talent, it’s crucial to offer competitive compensation and benefits packages. Research industry standards and market rates for the specific role you’re filling. A well-structured compensation package, including salary, bonuses, and benefits such as health insurance and retirement plans, can make your job offers more appealing.
Provide Growth Opportunities
Top candidates often seek opportunities for growth and development. Highlight your company’s commitment to employee development and career advancement during the recruitment process. Offering training programs, mentorship opportunities, and a clear career path can attract candidates who are looking for long-term commitments. You’ll need to hire fewer new employees, reducing the costs and productivity loss that come with filling a job, if you can hold on to the employees you already have.
Emphasize the Quality of Life in Bensalem and the Surrounding Area
If you’re recruiting from outside the area, we offer an excellent quality of life that may be the icing on the job offer cake. Your new employee can live in Philadelphia or the suburbs and have an easy commute. Area schools, colleges, and medical care are excellent. New Jersey beaches, the Pocono mountains, and Philadelphia’s nightlife and sports teams are close by.
The Bensalem Economic Development Corporation is Here to Help Your Business
BEDC is a proud partner of PA CareerLink® Bucks County, a robust local resource for employers seeking job applicants. Through PA CareerLink® Bucks County, you can access free and low-cost services, including pre-screening assessments that help match employees and employers, recruitment events, On-the-Job Training (OJT) for new hires, and Incumbent Worker Training (IWT) for existing employees.
Contact us to learn how we can help connect you to the talent resources you need.
Call us at (484) 354-0287 or send us an email at firstname.lastname@example.org to learn more.